Our Name

Lorax3Our name is inspired by the lighthearted but very serious story of “The Lorax” by Dr. Seuss. He told of a place that over time was destroyed by peoples’ greed. They cut down all of the beautiful Truffula trees to make “thneeds” which nobody needed. The Lorax is the only voice of wisdom and is determined to protect the creatures and the forest. The story ends with…

 “UNLESS someone like you
cares a whole awful lot,
nothing is going to get better.
It’s not.”

The Lorax expresses our desire to appreciate our surroundings, to live cooperatively with our neighbours and nature, and in a small way to make a difference by living in a more sustainable manner.